Google PPC Advertising
This page has been developed by expert Google marketers to help SME's improve their Google PPC Advertising Techniques. This is a FREE resource so we hope you find it of use.
What is Google PPC Advertising? Simply put, PPC stands for "pay per click". This technique means that every time someone makes a search and your advert is displayed, they click your ad and go through to your site. You pay for this click. You decide how much you want to pay per click and the more you pay, the higher your ads appear in the search results.
Your PPC adverts appear either at the very top left of the search results or down the right hand side of the listings, depending on your cost per click being bid.
The great thing about Google Pay Per Click advertising is that you are completely in control of how much you spend, who sees your ads and what pages they go to in your site following the click.
By choosing the right keywords to make your ads appear, you control who sees and who clicks your ads.
By writing the correct worded advert copy, you can filter out those potential clicks that are not relevant.
And by sending these clicks to the best relevant page, you stand a very high chance of converting these paid for clicks into business.
For more information about Google Pay Per Click advertising, please visit this useful FAQ section provided by a PPC agency called Marketise UK LTD. Or sign up for the regular newsletters provided by experts to the left.
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